Why Singles Are Better Than Releasing Albums
Most metal bands are still thinking the old way: “Write the album. Record the album. Drop the album. Tour the album.” But here’s the problem:
In the age of short attention spans, social media algorithms, and weekly new releases—That strategy is just... outdated.
When you wait a year between projects, the hype dies.
Now imagine releasing a killer single every 6–8 weeks. Each one is an opportunity to promote. Each one gives fans something new to talk about. That’s how you build momentum.
In this week’s episode I break down the five reasons why singles beat albums for modern metal bands
The 5 reasons I discuss include:
- Attention spans are short
- Streaming algorithms favor consistency
- Every track gets its moment
- Faster feedback loop
- Budget - friendly
If you’ve got a finished album I want you to rethink your release strategy. Break it down into singles.Pick one track and go all in. Build hype, post content, run a promo. Make it a full-on event. Then do it again. And again.
